What is an "Offer"?

An offer is what consumers will actually see and opt-in for. When they opt-in for your offer, a lead is generated for you. Once you have created a campaign, you will create an offer. You define the offer's target audience (by gender, age, zip, etc), set a price you are willing to pay per lead, select how many leads you want to generate per day and choose how you want to receive the opt-in leads. Finally, a single offer can only be contained within one campaign.